Posted on 2/10/2016 by Wendy Hensley, Marketing Manager
Google and other search engines rely on very complicated and frequently changing algorithms to sift through millions of websites to determine which websites should rank higher than others for given search terms. Amazingly this happens in a fraction of a second.
Search engines read a website like we read a book. As it reads your website the algorithm is looking for dozens of specific items in the code and content to help it understand what the website is about, what each webpage is about, and how important the website is compared to other websites. On average search engines read your website about once per month.
Why is SEO important?
Ranking high on search engines means you have a higher chance of getting new patients to call and eventually come to your office and in turn increase your bottom line.
Did you know there are over 1 million searches for dentists a day? And, in a study by MOZ (an internet search knowledge base), a #1 position in Google's search results received 18.2% of all click-through traffic. The second position received 10.1%, the third 7.2%, the fourth 4.8%, and all others under 2%.
Given that data, it's clear that ranking high on search results greatly increases your chances of patients finding you.
You can do several things on your existing website to increase your traffic naturally (check out this article we wrote last month with some specific tips) but generally to play in the top positions, you need to have a budget and be willing to invest in more robust marketing techniques. For instance, we typically see a spend of $100 - $200 per new patient depending on your location.
To be competitive in today's changing online landscape, you need to be knowledgeable about SEO best practices and utilize them in your online marketing initiatives. For more detailed information about SEO and how to implement strategies on your own site, attend our FREE webinar next Tuesday, February 16th at 5:00 pm. You can register here.
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