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Google Search Engine Results Page Changes - What it means to you


Posted on 3/1/2016 by Wendy Hensley, Marketing Manager

What it is:

Recently Google announced a major change to the Search Engine Results Page and although Google is known for making changes frequently, they rarely make changes on this highly important page. It's therefore key to understand these changes and how they will impact your paid search options.

Up until this change, Google had three main ad placements; above, to the right, and below the organic results. With this change, the ads on the right no longer exist. They've also stated that in some cases they might increase the number of ads displayed above the organic results. This change makes a cleaner user experience for searchers as well as a more integrated experience between mobile and desktop behaviors.

What this means for your practice:

This change is so recent that we don't have solid data as to how it will impact organic results as of yet. However, we can draw some conclusions based on user behavior and past enhancements.

Having more ads above the fold could potentially push organic search results slightly down the page. Keep in mind that the further down the page your listing appears, the fewer click throughs or visitors you'll get to your site. It therefore becomes important to have great content and a well thought out keyword strategy on your site to maximize your results.

With fewer ads above the fold, it will be harder than ever to maintain the same click through rates you might be used to. It's important to test, test, and retest your keyword strategy as well as have knowledge as to what other practices are doing in your area.

We can help:

We have a team of skilled search engine optimization experts and we are a certified Google Partner Company. We are ready and willing to help you navigate through the latest updates.


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