Dental Branding - Colors Have Meaning
Posted on 1/24/2017 by Wendy Hensley, Marketing Manager
|Choosing the right color to associate with your brand is an integral piece of the marketing strategy. This color will be featured prominently in your logo, on your website, on all your collateral pieces, etc. It needs to associate well to the brand story you've created for your practice but also have longevity and can grow with your practice as it grows.
Although it's tempting to pick your favorite color and move forward from there, if you don't take into consideration the psychology of color, you might be alienating potential patients and hurting your practice.
Colors bring out strong emotions in people. Think of this, you walk into a room that's painted bright, vibrant yellow. This color conveys strength, energy, adventure, and full of life so while in that room you’d have those types of feelings. It's not likely that you'd find peace, calm, and serenity which are feelings associated with shades of blue.
Color has the same impact when applied to branding. So, if you used yellow in your design, your practice is likely to be associated with being energetic and adventurous.
Below is a breakdown of the most popular colors and their meanings.
Red - This is the color of fire and blood so it's often associated with energy, war, danger, strength, power, passion, and love.
Because of its association to blood and danger, we strongly recommend dental practices do not use red in their color schemes.
Orange - Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange gives feelings of enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Yellow - Yellow is the color of sunshine. It's associated with joy, happiness, intellect, strength, adventure, and energy.
Green - Green is the color of nature. It symbolizes growth, harmony, and freshness. Green has strong emotional correspondence to safety and dark green is also very often associated with money.
Blue - Blue is the color of the sky and sea. It is often associated with depth, stability, and loyalty. It symbolizes trust, wisdom, confidence, intelligence, faith, and truth. It's a very popular color in business because of it's positive associations to consumers.
Purple - Purple combines the stability of blue and the energy of red. It's often associated with royalty because it symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, and mystery.
White - White is associated with light, goodness, innocence, and purity. When combined with other colors (such as in a background of a website), it's considered clean and approachable.
Black - Black is associated with power, elegance, formality, death, evil, and mystery. Combined with other colors such as orange and red, it's often viewed as very aggressive.
Obviously, there are more colors in our world than are listed above but these outlined here provide the basics to most palettes. Combining these colors can help build your brand story and convey the feeling of your practice to the patient.
If you need helping building this part of your story, our talented designers can help! Contact us for more information.