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| Premium Lead Generation Services
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For those dental practices that want to grow faster and generate even more new patients WEO Media offers a suite of premium lead generation services.
Premium SEO ServicesWEO Media has the ability to incorporate a wide range of on-page and off-page Search Engine Optimization (SEO) services to significantly increase the amount of traffic to your website.
On-page optimization focuses on what can be done on the dentist's website to increase its search engine ranking. This involves optimizing major factors including: • Website code (title tag, meta tags, image tags, code structure, etc) • Website content (key word density, key word location, etc) • Website structure (navigation structure, dynamic site map, etc)
Off-page optimization covers a wide variety of items necessary to increase the importance of the website in the eyes of search engines. These activites include items such as: • Social Media integration • Build incoming links using white hat techniques • Directory listings • Blogs, online press releases, and a number of other techniques and strategies...
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Pay-Per-Click (PPC) Campaign ManagementPay-Per-Click (aka paid search) campaigns can be very helpful for generating new patient leads in a short amount of time. While the cost to acquire a new patient can be higher long term than SEO services, PPC can still produce a good return on investment.
Important factors to consider for PPC campaigns include: • Determine where to advertise (Google, Yahoo, Bing, Facebook, etc) • Proper key word research • Setting an appropriate daily / monthly budget • Producing a well written, and key word optimized ad • Creating a landing page for the ad the properly corresponds to the key words from the ad
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Direct Mail CampaignsDid you know the average dentist office has hundreds of new people moving into their service area each month? This is great news for dentists that leverage direct mail campaigns focused on this new mover demographic.
WEO Media uses a direct mail partner company that has been running these types of campaigns across the country for over 25 years. Let our direct marketing team work with your dental practice to develop a strategy that will produce lots of new patients.
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